Our Vision

United Holdings aims to be the leading Service and Product provider in the insurance and financial services space in Swaziland, upholding traditional values and adopting modern principles in how we cater to the people of Swaziland to maximise their peace of mind and social advancement.

Our Mission

Continuously providing excellence through our diversified services, offerings and products to all stakeholders applying good corporate governance practices, maximizing customer satisfaction, shareholder returns and creating social advancement opportunities in our quest to remain the brand of choice.

Our Values



Innovation and Learning

Respect for Tradition

Creativity and Intelligence

Group of Companies

The United Holdings Group of companies is 100% owned and operated under the Dups Group of Companies, Swaziland. The full group of United Holdings Companies that are operated and managed as their own business units are: United Pay; United Life Assurance under which our long-term assurance products sit; United General Insurance, soon to offer a whole host of products and United Health Insurance.

United General Insurance

United General Insurance is a short term insurance services provider under United Holdings Ltd. The company provides products such Legal Insurance, Motor/Vehicle Insurance, Home Insurance among many products. The short term products are available for both private clients and commercial clients.
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United Health Insurance

United Health Insurance Ltd is a health insurance services provider under the group. In Eswatini, this is mainly referred to as medical aid. We focus on the provision of quality and affordable health care to the many Emaswati, to which a majority, may have never imagined themselves with a health insurance plan. We have a wide network of services providers countrywide for convenience. Our plans enable service access in some government institutions, ensuring that the clients always have a chance to utilise their cover.
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United Life Assurance

United Life Assurance is the long-term insurer for the group. The company took over the administration of funeral covers and plans from Dups Direct Insurance in 2018 and has grown to establish itself as a reliable insurance services provider. ULA has dedicated plans for unique community groups like Tinkhundla Funeral Cover. Other life products include credit life, group life and the Dups Direct Funeral Covers.
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United Pay

United Pay Ltd provides access to cash loans at a time of need. With a turnaround of 48 hours, clients can access loans from E 1, 000 to E 10, 000. Loans can be repaid over selected periods of 6 months, 9 months and 12 months. Presently, loans are available to employed Eswatini citizens and repayments are arranged with the employers. Loans are released through the selected bank as advised by the applicant. This service is available from all United Holdings branches country-wide while call in enquiries go through 8001010.
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